What is your favorite Viral Marketing story?
For marketers, one of the coolest things about the Web is that when an idea takes off, it can propel a brand or company to fame and fortune. For free. Whatever you call it -- viral, buzz, word-of-mouse, or word-of-blog marketing -- having other people tell your story drives action. Many viral phenomena start innocently. Somebody creates something -- a funny video clip, an e-book, a cartoon, or a story -- to amuse friends or inform buyers, and one person sends it to another, then that person sends it to yet another, and on and on.
